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We believe that leadership is all about questioning the status quo, navigating the next, setting new trends, and moving beyond them. We have always crafted new pathways of progress on the strength of innovation, refreshed brand strategy, and early adoption of emerging technologies.
Cognizant of the importance of customer centricity, the company has invested in BrainTrust, web scraping and other focused consumer researches for feedback from consumers and making data-driven decisions.
As a thought leader in Home Solutions, we have 30 patents in our portfolio, the highest in the industry. 42% of our sales come from innovative products. We have global collaborations on innovations with universities, technology partners and industry associations.
Our patented Hygrocotton® technology provides great value to today's s consumers, Hygrocotton® itself has achieved over $1 billion worth of business in the last 15 years, and is now an integral part of the home linen program of all major retailers.
We are working towards wellness offerings for today's health-conscious consumers by investing in technologies, such as charcoal. Given the increased consumer awareness around sustainability, Welspun has been working towards developing sustainable product offerings and using more sustainable fibres (BCI, Organic, Recycled Polyester). We have also developed innovative wrinkle-resistant organic sheets.
Welspun has also realigned its processes to become a beacon of supply-chain transparency, which will appeal to a new generation of consumers who care about provenance. This includes the introduction of Wel-TrakTM, a patented and industry-defining solution that delivers end-to-end product traceability. Wel-TrakTM is showing substantial traction, now contributing to almost 3% of our revenue.
Our patented HYGROCOTTON® spinning process makes towels that are softer, loftier and more absorbent after every wash and sheets that provide temperature regulation all year.
Hygrocotton® is crafted with our patented spinning technology, producing yarn with a revolutionary hollow core. That means our sheets wick away moisture, keeping you cooler in summer and warmer in winter. Our towels are exceptionally absorbent and fast drying. Both actually get softer and more comfortable over time.
WEL-TRAK™ is the most trusted traceability solution in home textiles, today! Enhancing trust through transparency, supported by blockchain technology. Digital and third-party verification throughout the supply chain means traceability you can trust.
Cotton verified by the Wel-Trak™ process is independently tested by Oritain™, an industry leader in origin traceability.
How does it work? Like any plant, cotton absorbs chemical attributes from the environment where it’s grown. These environmental variations exist innately within the cotton and provide a unique “fingerprint.”
Oritain™ unlocks this fingerprint in cotton using a combination of sophisticated forensic science and statistical analysis of the attributes of the cotton itself, testing samples across multiple points in the supply chain.
The best part? Because Oritain™ measures what exists naturally in the product, no chemical tracers are required.
*Coming attractions: Wel-trak™2.0/BLOCKCHAIN
Allergies and asthma are on the rise today, and Welspun is here to the rescue! Our Anti-Allergy Textiles have an innovative and patented Nano CoreTM weave that creates a natural allergen barrier and their chemical-free finish is comfortable on even the most sensitive skin. They're even certified allergy and asthma friendly by the Asthma and Allergy Foundation of America (AAFA). We also have a 100% cotton solution that provides allergy protection, as well.
Nanocore has a unique Patented construction of Woven & Non-Woven manufacturer in India. Our two sleep systems assure a hygienic sleep environment. Certified asthma and allergy friendly with chemical-free finish, for even the most sensitive sleepers.
Charcoal is one of the hottest products in personal care today, thanks to its cleansing and detoxifying properties.
We have infused charcoal into our special line of textiles, which are soft, breathable, and hygienic. They have natural anti-odor protection that stays fresh for the life of the product.