Our strategic focus on five pillars of growth remains the pivot driving our business goals, marked by focused initiatives in branding, innovation, sustainability, as well as forays into new channels and markets. 42% of our Sales is from Innovative and Branded Products and continues to rise.
Welspun is steadily expanding into flooring solutions, advanced textiles, e-commerce, hospitality, and wellness, which offer significant future growth opportunities. Along with continuous strengthening of our export leadership, we have moved aggressively to capture the emerging opportunities led by consumer-driven growth in the domestic market. With our proclivity to innovate, we aim to revolutionize the home textiles and floorings industry with unique products.
The growing popularity of e-commerce worldwide continues to drive us to augment our online presence through our own D2C sites, marketplaces, and omnichannel. We have a well-established distribution network in place, spread across the US, Europe, and India, to feed the e-commerce business chain.