In the fast-paced world of the beauty industry, innovation and quality are key factors that set companies apart. One such company making waves in the market is the Welspun Group, renowned as India's leading towel manufacturer.
Building on their solid foundation in sustainable textiles business, they're diving headfirst into advanced non-woven fabric solutions that are transforming hygiene, personal care, femcare, filtration, protective apparel, and composites.
Welspun's India's advanced textiles offer a wide array of nonwoven products, utilizing three major technologies:
Each technology is supported by in-house downstream conversion units, enabling the production of value-added products tailored to meet specific customer requirements.
Welspun India has made significant investments in spunlace technology. A noteworthy achievement is the launch of their PuroKott range of wipes, created using pre-consumer waste fibers from the company's home textile plant. Not only are the spunlace fabric chemical-free, but they also possess improved functional properties like higher wet strength and loft. To further elevate its market presence, Welspun has strategically partnered with leading multinationals for their health and hygiene products.
Interestingly, the demand for hygiene products, particularly disinfectant wipes, had a positive impact on Welspun India. Over the years 2017-27, the consumer wipes market is increasing at an average annual growth rate of 7.3% globally (Smithers). Their advanced textiles business has strategically penetrated both domestic and export markets. While the disposable products predominantly cater to the mature U.S. and European markets, the wipes segment has garnered significant attention.
Welspun's spunlace manufacturing capacity is truly remarkable, with approximately half a billion square meters of installed capacity spread across two units located in Anjar and Hyderabad, India. This significant investment reflects their dedication to meeting growing market demands and providing quality products on a large scale.
This technology has enabled Welspun to provide customized sheet mask & wet wipes solutions for facial cleaning, facial moisturizing, facial exfoliation, as well as makeup removal, almost all of which consumes spunlace as the substrate. This segment is still in the initial phase of the growth curve.
With a well-formulated strategy, Welspun India continues to enhance its business drivers, strengthen its position in the global industry, and create value for its stakeholders and society at large. Their vision is to solidify their status as a prominent and trusted partner in the global nonwoven market, focusing on value-added and customized products.
In conclusion, Welspun India's foray into advanced textiles has propelled them to the forefront of beauty products. Their commitment to innovation, quality, and customer-centric solutions has allowed them to create a distinct brand recall in both domestic and international markets. As they continue to pave the way with their spunlace fabrics and diverse range of nonwoven products, Welspun is poised to revolutionize the beauty industry with their textile applications in beauty while driving sustainable change through their ESG initiatives.